FreightFlow Netherlands is a well-established logistics company offering comprehensive freight forwarding services across Europe. While their operational efficiency was second to none, the company struggled to gain traction online. Their website traffic was stagnant, and they were not ranking well on search engines for critical industry keywords.

Client Background:

FreightFlow Netherlands operates in both domestic and international freight services, handling cargo for businesses of all sizes. Despite their strong reputation in the logistics industry, their website wasn’t generating significant traffic or converting leads into clients. They needed a strategy to improve online visibility and attract more potential clients.

Challenge:

FreightFlow’s primary issue was their poor search engine ranking. They were not appearing in searches for key terms like “freight forwarding Netherlands” or “logistics services Europe,” which meant they were missing out on a significant portion of potential business. The website also lacked engaging content and a clear user experience to guide visitors toward conversion.

Solution:

LosisLink provided a comprehensive SEO overhaul and content strategy to boost FreightFlow's visibility and lead generation.

1. SEO Strategy and Content Optimization:

• Conducted a detailed SEO audit and identified gaps in keyword usage, meta tags, and internal linking.

• Implemented a keyword optimization strategy, focusing on terms such as "European freight logistics" and "international cargo forwarding" to improve rankings.

• Created new landing pages specifically targeting high-intent keywords, making it easier for potential clients to find and contact FreightFlow.

2. Blog Development:

• Launched a series of blogs targeting industry-specific challenges, such as “Managing International Shipping Delays” and “Efficient Freight Solutions for European Trade.”

• Optimized blog posts for SEO and incorporated clear calls to action (CTAs), leading readers to request consultations or more information.

3. Conversion Rate Optimization (CRO):

• Re-designed the website’s user flow to improve the visitor experience, adding more CTAs and simplifying the navigation to important services.

• Created a freight estimate calculator, which allowed users to get quick quotes on services, increasing engagement and lead generation.

Results:

After six months of implementation, FreightFlow Netherlands experienced significant improvements across the board.

• 65% increase in organic website traffic, with many new visitors arriving through search engines thanks to targeted SEO.

• 40% growth in lead generation, with potential clients requesting freight quotes and consultations via the new tools on the website.

• A 35% decrease in bounce rate, showing that visitors were staying longer and engaging more deeply with the content.

Testimonial:

"LosisLink completely revamped our digital strategy, and the results were outstanding. Their expertise in SEO and content creation has driven more qualified traffic to our site, and we’ve seen a dramatic increase in leads. Their approach is both professional and effective."
— Jeroen van der Meer, Operations Director, FreightFlow Netherlands

This case study highlights how LosisLink’s targeted SEO and content strategy helped FreightFlow Netherlands increase their online visibility, grow leads, and improve user engagement.