NextDay Cargo is a growing logistics start-up based in Poland, specializing in next-day delivery services for businesses across Europe. Despite their operational success and fast delivery network, the company struggled to establish a strong presence on social media, which affected their ability to engage with potential clients and build brand awareness in a highly competitive market.

Client Background:

NextDay Cargo offers fast, reliable next-day delivery services throughout Europe. Although their logistics network was robust, they lacked the social media presence needed to differentiate themselves from larger competitors. Their existing social media accounts had minimal engagement, and they were not converting their followers into paying customers.

Challenge:

NextDay Cargo’s primary issue was low visibility and engagement on social media platforms. Despite having a strong service offering, they were unable to effectively communicate their value proposition to potential clients through digital channels. Their competitors were dominating the conversation, making it difficult for them to stand out. Additionally, their posts lacked consistency and didn’t resonate with their target audience.

Solution:

LosisLink partnered with NextDay Cargo to revamp their social media presence and build a more engaged audience.

1. Social Media Strategy Development:

• Developed a content calendar for LinkedIn, Facebook, and Instagram, focusing on posts that highlighted the company’s rapid delivery services, client testimonials, and behind-the-scenes insights into their operations.

• Created a mix of content types, including video testimonials, infographics, and industry-related articles, to increase engagement and build credibility.

2. Targeted Campaigns:

• Ran targeted LinkedIn ad campaigns aimed at B2B clients in industries such as e-commerce, retail, and manufacturing, driving traffic to NextDay Cargo’s website and increasing inquiries about their services.

• Used Instagram Stories to showcase client success stories and delivery highlights, creating a more personal connection with their audience.

3. Engagement Focus:

• Encouraged client engagement by launching a monthly Q&A series, where potential customers could ask questions about NextDay Cargo’s services, giving the brand a human touch.

• Collaborated with logistics influencers in Poland to help increase their reach and credibility within the logistics sector.

Results:

In just four months, NextDay Cargo saw significant improvements in their social media presence and client engagement.

• 70% increase in social media followers, with LinkedIn seeing the highest growth.

• 45% increase in website traffic, driven by targeted social media posts and ad campaigns.

• 50% boost in client inquiries, with a large number coming from LinkedIn, as their ad campaigns generated leads and conversations with B2B clients.

Testimonial:

"Before working with LosisLink, our social media was practically non-existent. Now, we have an engaged audience and regular inquiries coming in through our social channels. LosisLink’s understanding of the logistics market really helped us get our brand in front of the right people."
— Piotr Nowak, CEO of NextDay Cargo

This case study shows how LosisLink’s social media strategy and targeted campaigns helped NextDay Cargo build a larger online presence, generate leads, and increase their brand awareness in the competitive logistics market.