Holland Freightline is a well-established shipping and freight forwarding company based in the Netherlands. Despite their expertise in freight services and a solid reputation, they were facing challenges in converting website visitors into leads. Their website traffic was reasonable, but their conversion rate was low, and their digital marketing lacked the structure needed to capitalize on opportunities.

Client Background:

Holland Freightline specializes in providing comprehensive shipping and freight services throughout Europe, offering solutions for everything from standard cargo to more complex, specialized freight needs. Though operationally efficient, they were missing out on digital opportunities, and their website wasn’t designed to turn visitors into potential clients effectively.

Challenge:

Holland Freightline was generating a fair amount of website traffic, but they struggled to convert this traffic into leads. Their website had outdated content, unclear calls to action (CTAs), and lacked features that encouraged user interaction. Additionally, their digital marketing efforts were sporadic, making it hard to sustain growth in lead generation.

Solution:

LosisLink worked with Holland Freightline to implement a structured digital marketing strategy that focused on increasing lead conversions through targeted website improvements and lead capture techniques.

1. Website Optimization and CTA Overhaul:

• Conducted a full audit of the website to identify areas where visitors were dropping off or not converting.

• Redesigned the CTAs to be more prominent and compelling, adding phrases like “Request a Quote” and “Get Your Freight Estimate Now” on key service pages.

• Implemented lead capture forms on high-traffic pages, such as landing pages for shipping services and freight solutions, to collect user information in exchange for useful resources, such as freight calculators and shipping guides.

2. Email Marketing and Lead Nurturing:

• Developed a series of automated email campaigns aimed at nurturing leads and following up with website visitors who had shown interest but hadn’t yet converted.

• Created a segmented email list to target specific industries such as manufacturing, retail, and automotive, each receiving tailored messaging that aligned with their unique logistics needs.

3. Content Refresh and SEO:

• Updated service pages and blog content with optimized SEO keywords like "freight forwarding Netherlands" and "shipping solutions Europe" to improve search visibility.

• Introduced educational content such as shipping guides, industry whitepapers, and freight management tips to engage potential clients and build trust.

4. Paid Advertising:

• Launched a Google Ads campaign targeting high-intent keywords related to freight services in the Netherlands and broader European markets.

• Used retargeting ads to reach website visitors who had shown interest but hadn’t taken action, reminding them of Holland Freightline’s services.

Results:

After six months, Holland Freightline experienced a dramatic improvement in their lead generation efforts.

• 50% increase in lead conversions, with more visitors engaging through the optimized CTAs and lead capture forms.

• 60% increase in inquiries, particularly from targeted industries like manufacturing and retail, following the email campaign.

• 35% reduction in bounce rate, as the new content and optimized user experience encouraged visitors to stay longer and explore more of the site.

Testimonial:

"The improvements LosisLink made to our website and marketing efforts have completely changed our lead flow. We’re now seeing consistent inquiries and leads from the website, and the email campaigns have helped us connect with industries we hadn’t even targeted before."
— Jan de Wit, Managing Director, Holland Freightline

This case study highlights how LosisLink’s structured digital marketing and lead nurturing strategy helped Holland Freightline significantly increase their lead conversions and inquiries, turning website traffic into tangible business opportunities.