TransNet Logistics is a mid-sized freight company based in the Netherlands, specializing in domestic and international cargo transportation. Despite having a well-established reputation in the logistics industry, the company faced challenges in generating qualified leads online and maintaining consistent client engagement through digital channels.

Client Background:

TransNet Logistics is a Dutch logistics provider specializing in freight forwarding and supply chain management solutions. While the company was known for its operational efficiency, their digital marketing lacked focus, and their website wasn’t generating the desired results in terms of attracting potential clients.

Challenge:

TransNet Logistics had a dated website that failed to convert visitors into leads. Their social media strategy lacked consistency and engagement, and their SEO rankings were suboptimal. The challenge was to revamp their digital presence, improve lead generation, and make their services more discoverable online.

Solution:

The LosisLink team partnered with TransNet Logistics to revamp their digital marketing strategy, including the following steps:

1. SEO Revamp:

• Conducted keyword research targeting freight and supply chain services in the Netherlands and across Europe.

• Optimized the website content with high-intent keywords like "freight forwarding Netherlands" and "international shipping services."

• Improved meta descriptions, page titles, and internal linking to boost the website’s search engine rankings.

2. Social Media Revitalization:

• Developed a cohesive social media strategy, focusing on LinkedIn and Instagram to target potential B2B clients and logistics decision-makers.

• Produced content featuring industry insights, company milestones, and client success stories, designed to engage and build trust.

• Created campaigns targeting decision-makers in relevant industries, resulting in increased engagement.

3. Website Overhaul:

• Re-designed the website to be more user-friendly, focusing on creating a clear customer journey with multiple CTAs (calls to action) to generate leads.

• Added an interactive freight calculator that allowed potential clients to estimate shipping costs directly on the website, resulting in higher engagement.

4. Email Marketing and Lead Nurturing:

• Designed and implemented targeted email campaigns to re-engage past clients and nurture new leads.

• Segmented email lists to send personalized content based on specific client needs, leading to higher open and click-through rates.

Results:

TransNet Logistics saw impressive results within six months of implementing the new digital strategy.

• 45% increase in website traffic, with the majority coming from organic search and direct traffic.

• 50% more qualified leads, generated from the new CTAs and interactive tools.

• 35% boost in social media engagement, particularly on LinkedIn, where they were able to connect with key decision-makers in the logistics and supply chain sectors.

Testimonial:

"LosisLink’s comprehensive approach to digital marketing has transformed the way we engage with clients. The freight calculator was a game-changer, and the improvements in SEO and social media have driven more business our way. Their team understood our business and delivered real results."
— Mark de Vries, CEO of TransNet Logistics

This case study demonstrates how LosisLink’s targeted SEO, social media, and content strategies helped TransNet Logistics increase website traffic, generate more qualified leads, and engage more effectively with their audience in a competitive market.